Strategic Solutions eNewsletter

October 20, 2005


  • Holiday Marketing Tips for Retailers
  • We're Celebrating An Anniversary
Are you prepared for your holiday customers?

The holidays can be a crucial time for e-retailers. The typical holiday internet shopping season begins October 1st and extends through January 7th, as customers continue to take advantage of post-holiday sales or redeem holiday gift cards. Online shoppers have been poised and ready to start their holiday purchasing -- which can be good news for prepared Internet merchants.
Strategic Solutions can assist you in making the most of your holiday season. In conjunction with our PPC (pay per click) marketing programs, we've put together a list of 5 holiday optimization tips to consider for your online marketing efforts:
  1. Add holiday keywords: Mix seasonal messaging with your brand to capitalize on how people search (e.g. holiday lawn decorations and Christmas sweaters).
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  2. Update your web copy: Make your regular copy compelling to holiday shoppers. Shoppers are clearly motivated by promotions like free shipping, gifts with purchase and special online offers.
  3. Adjust your bid amounts: Competitors bid aggressively during the holidays. Make sure you're getting the placement you want, but don't let the cost-per-click increase affect your ability to get real return on your ad spend. We suggest you track results down to a keyword-level.
  4. Control spending: Consider temporarily removing or lowering your bid amounts on keywords or products that may not be specific to the holiday season.
  5. Be Proactive: If you don't already have a PPC marketing account, contact one of our sales associates today. It's time that you take advantage of one the most cost effective branding tools available!
 Whether you need new holiday keywords, marketing advice or have something else on your mind, we want to help.

 



It's Our 10 Year Anniversary!


We are pleased to announce that Strategic Solutions is approaching it's 10th year of service and committment to simplifying the web by providing a broad range of web-based solutions that can be tailored to fit each client's specific needs. We combine top-notch web design, customized web application development, quality high speed web hosting, and e-business solutions.

Since 1996, Strategic Solutions has become a global leader in providing products and services that permit individuals and companies to harness the power of the internet, reaching clients in over 35 countries worldwide. Our growth and success is directly attributed to our business model of enabling companies of all sizes to capitalize on the latest internet trends to increase sales, improve communications and stay ahead of the competition.

We offer a framework for end-to-end e-services from solutions and strategy to implementation and support.

We have relied on our experience in the technology arena to maintain discipline in our business, which has kept us poised to succeed.

We would like to thank you, our clients and friends, who we have had the good fortune of serving. We look forward to sharing the next 10 years with you as we strive to continue building upon our strong position in the industry.
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